When you think about the importance of SEO, then it is a no-brainer that you can count on it being a factor, indefinitely. As you know, the primary player here is Google because they have the lion's share of search traffic. Google's main concern is to provide the best results for their visitors, and that is their product - relevant search results. On the other hand you do not want to let that bother you, so what you must do is find a comprehensive ebook or course about SEO and make sure you understand all the basic concepts. We have selected a couple of important fundamental areas of search engine optimization.
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Initially, your site will be very far off the radar, but in a short while you will need to start looking for your position and then know it. Many times you'll notice that all it takes is a bit of relevant link building to push your site up the search engine ladder. Regardless of how much time it takes you to achieve top rankings; you have to see to it that the search results are being monitored. This is all really pretty cut and dry because you have to keep up the effort to get to the top and then stay there. The search engine spiders are smart, they not only index the text on your pages, but also in your images. There are a few things you can do that will give you a few more SEO points. Each image will contain an ALT tag in the file name, and then you just insert the particular keyword you want. This is not a huge deal or anything secret, but it is there and you can use it - so you should. So we will mention again that all must be relevant in order to get the maximum value.
Blackhat SEO is basically doing things that are not accepted by the search engines, and many people view it as cheating and unethical. Basically you could be risking a lot if you do it, and as we said we will not preach to you about it - it is your decision.
One reason some like it is because you can get better results and faster, and then you will make money faster, etc. If you want to follow proven principles that will not cause you potential issues, then you will want to stick with whitehat SEO. SEO is another area in which the knowledge builds on itself, and that means the basics are very important. The approach is simple in that you learn what to do, and then you take the right action to get it done. Avoid techniques that promise you instant SEO results because they tend to be very short-lived. Do not back away from reading and learning because that is where you gain the information and techniques you need.
